Troublemaker Wine – ACL Music Festival - Austin


Troublemaker, a top sponsor for ACL Music Festival was looking for OOH advertising that targeted downtown Austin to help promote their vendor booths inside the festival.

Campaign Details

Vinyl Wrapped Vehicles
Top Tear ACL Advertiser
Winedown – ACL’s Wine Bar
Vendor Booth – Tastings and Wine Slushies
Troublemaker Art and Graffiti Walls
Facebook and Instagram Advertisements


Troublemaker was looking for a way to catch the attention of festival goers before ever stepping into the festival, so RYDE ran vinyl wrapped carts up and down the main drag in front of the festival equaling massive exposure to every festival attendee and a huge number of rides to festival-goers over two weekends. Drivers casually informed passengers that the Troublemaker booth was a go to spot to check out during the festival for tastings and giveaways.  The carts continued to run each evening in downtown Austin for continued exposure after the festival let out.

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