Traxxas, Austin

About Traxxas

Traxxas, The Fastest Name in Radio Control is the number-one selling name in Ready-To-Race nitro and electric radio controlled (RC) vehicles. Traxxas is dedicated to innovative thinking and fun designs that make it easy for anyone to get started in radio control. Traxxas products include trucks, cars, speedboats, and helicopters as well as a full line of accessories for a completely personalized experience.


A company dedicated to innovation and fun, teaming up with RYDE was the perfect way to promote themselves during the 2016 Summer X Games. Traxxas wanted to provide fun branded rides for the Traxxas Athletes and Team, Top X Games Athletes, and top Executives while standing out to the masses in the downtown area.

Campaign Details

6 Vinyl Wrapped Carts
Free rides for all X Games Athletes and X Games affiliates
Free rides to/from the RedBull, Rockstar Energy, Harley Davidson, and Monster Energy Parties each Night.
Integrated Facebook and Instagram advertisements showcasing wrapped carts.
Social media blast by top X Games athletes in the vehicles. (Over 1 million combined likes/views)


We created 6 - Traxxas branded vehicles that were on call throughout the weekend. With staging areas at every X Games sponsored hotel, RYDE was the go to mode of downtown transportation for every athlete and attendee of the event. Each night in downtown Austin, there was a different X Games after party sponsored by Harley Davidson, Monster Energy, Rockstar Energy or RedBull. Traxxas ran the carts as a free shuttle from each of the sponsored hotels to and from each sponsored party. Giving the athletes and VP’s not only a safe ride home but a truly memorable, VIP experience each night.

What people said

“I am impressed, everyone tries to advertise at the event. Traxxas was the only company smart enough to target downtown Austin”
“There was an after party every night and you were able to get noticed at all the major sponsored events. That is some flexible marketing”
“Real Life Traxxas Cars, Genius!”
“This would be the perfect gift for my grandson!”

Ready to turn heads?

Let’s make your brand move people.