CBS - The late late show with James Corden — Austin


For this campaign, CBS was looking to target the 500,000 attendees of a 2 week event, South by Southwest (SXSW).  CBS wrapped 3 carts that provided free carpool rides to all attendees, courtesy of The Late Late Show with James Corden.  Interior video monitors played a special compilation of segments from Carpool Karaoke to entertain guest as they cruised through downtown Austin. Drivers, along with street teams, handed out free giveaways and fun branded marketing material to passengers and people on the streets. A provided photographer tagged along each day and captured the fun of each ride!

Campaign Details

3 Vinyl Wrapped Carts
Free Rides
CBS News Coverage
Interior Screens
Street Team Hand-outs
Provided Photographer – Event recap posted to all social media channels for increased online exposure after campaign.

What people said

“Free rides? I would have never expected that during a major event. Thanks James!”
“OMG I love his show!“
“This makes me want to move to Austin full time.”
“Thanks for the free ride! I’ll be using you all week!”


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